The company started its activity in 1993 as trade representation office of PBI /Produits Beauté International/ for the selective brands of L’Oréal. In 1999 Everet Sofia registered itself as Ltd and became part of Everet International Group Ltd.
The portfolio of Everet Sofia includes 41 brands:

 L’Oreal Produits de Luxe Group: Lancome, G. Armani, Cacharel, Ralph Lauren, Guy Laroche, Paloma Picasso, Biotherm, Helena Rubinstein
 P&G group: Hugo Boss, Dolce & Gabbana, Laura Biagiotti, Jean Patou, Lacoste, Valentino, Max Factor
 P&G Cosmopolitan group: Gucci, Rochas, Escada, Mont Blanc, Trussardi, Dunhill, Gabriela Sabatini, Naomi Campbel, Mexx
 Coty group ex-UCI: Calvin Klein, Cerruti
 Coty group ex-Lancaster: Davidoff, Lancaster, JLo, SJP, Joop!, Jil Sander, Kenneth Cole
 Bvlgari, Salvatore Ferragamo, Emanuel Ungaro, Fendi, Deborah, Shiseido


As a legal importer and distributor of the most famous perfume and cosmetics brands for Bulgaria Everet Sofia Ltd is a leading company in this branch.
It has indisputable merits for the introduction and the confirmation of high standards of selectivity at the Bulgarian Beauty Market.
The company works with the most luxury and selective shops for perfume and cosmetics in the country. It has over 60 official partners.

Our team
Everet Sofia Ltd. has its own modern and luxury office, training room for trade staff and beauty cosultants and warehouse in Sofia. The company works with trade representatives for the large districts in the coutry. At this moment the employees of Everet Sofia Ltd. are 52 persons.
Main principles in the company’s work are competence and loyalty.
General manager of “Everet Sofia” Ltd. Petya Stefanova



She started her professional career in “Everet Sofia” Ltd as a brand manager of Bvlgari, Ferragamo and Ungaro brands and later of the L’Oréal Produits De Luxe brands – Georgio Armani, Lancôme, Cacharel, Biotherm, Helena Rubinstein, Ralph Lauren.

Then she was promoted for a Marketing manager of the company. In 2005 she was appointed for a General manager of “Everet Sofia” Ltd, Bulgaria.

Since the beginning of 2007 she is also a regional manager responsible for the markets of Macedonia, Moldova, Albania and Kosovo. Very soon for the market of Montenegro as well.

She likes her job very much and the daily touch to the world of beauty makes the world that surround her much beautiful and harmonious.

The qualities that she uses in business are analytical skills, exactness, creativity, perfect organization, unexceptionable memory and positivity.