The new fragrances Fuel For Life of the brand DIESEL were presented for the first time in Bulgaria in secret, mysterious atmosphere. The place of the event was an old factory in the capital named BALKANA decorated like an illegal bar from the 30s of the past century. This decoration provoked the senses with typical for this time elements and accents. The massage the Fuel for Life fragrances was the combination of tradition and future, the sensation of living to the fullest.. The guest of this event had the opportunity to taste and smell the ingredients of the perfumes one by one. With tied eyes and the help of actors the visitors tried black current, rose pepper, tangerine, raspberry, grapefruit, lavender, pachuli and jasmine. Famous Bulgarian persons like Ljubomir Stojkov, Diliana Popova and Kremena Halvadjian as well as many official guest were witnesses of the special event. The presentation of the sexy fragrances was strengthened by an artistic fashion-show of DIESEL clothes that was like a contrast between the retro atmosphere and the clothes from the future. The special event was organized by Everet Sofia – the legal representative of Diesel fragrances in Bulgaria.