On the 3-rd of November, 2008 something really extraordinary happened in the center of Sofia. The advertising campaign of Replay fragrances began in a very unusual way. On the advertising panels on “Vasil Levski” blvd. next to the attractive advertising visual were attached male and female samples of the fragrances. Everyone who was passing by could get his sample for free and try these new inspiring fragrances. Such a campaign with an outdoor sampling is done for the first time in Bulgaria. The slogan was: “Make the ordinary extraordinary!” With the new fragrances, Replay tells the young people to be open minded, to
act on the spur of the moment and always to look for the fun and uniqueness.
This activity drew an enormous interest and maybe the people who passed by had a little more extraordinary day!