ULTRA CONFORT

MOISTURIZING BALM SOOTHING AFTER-SHAVE WITH CASHMERE TECHNOLOGY

THE DAYS OF SLAPPING AN ALCOHOL-BASED PRODUCT ON A RAZORBURNT FACE ARE OVER….

Today, men know their skin needs to be soothed and moisturized after they shave. They want the gentleness of a balm as well as the freshness and lightness of an after-shave.

►IS SHAVING A BORE?

There are from 6,000 to 25,000 individual hairs on the cheeks, chin, neck and around the mouth…
Every morning, men go through the same ritual. It’s a necessity for some, a chore for others… In any case, shaving is rarely considered enjoyable, nor is it associated with pleasant sensations. Irritation, tightness, redness, burning… Just because male skin is thicker doesn’t mean it’s not fragile and sensitive.

Repeated, daily aggression from blades or electric razors weakens the protective barrier, and the skin becomes sensitive and uncomfortable.
As for products, the hedonists of today have had enough of the alcohol-based lotions that sting their faces. They want a two-in-one solution that repairs the skin, yet is also non-greasy and refreshing, with no burning sensation. And they want a product that melts on and spreads quickly and easily so that it can be applied in less than a minute… These were considered contradictory needs that couldn’t be met…until now.

AND IF AN AFTER-SHAVE PRODUCT COULD RECREATE THE BENEFITS AND SENSATIONS OF CASHMERE ON THE SKIN?

ULTRA CONFORT FROM BIOTHERM HOMME
The 1st balm with “Cashmere” technology to fight skin discomfort and sensitivity to shaving.

BIOTHERM HOMME, #1 worldwide* in men’s skin care, reinvents the traditional barbershop after-shave with ULTRA CONFORT. For the first time, an after-shave product with all the freshness of a lotion plus the instant soothing comfort of a “Cashmere” balm. “End-to-end” technology weaves 24-hour, non-stop moisturization and protection over the skin and soothes it every day.
*Euromonitor 2006. Selective Market 2005.

►A BIOTHERM HOMME INNOVATION

END-TO-END “CASHMERE” SKIN CARE TECHNOLOGY

One of the specificities of BIOTHERM HOMME is the brand’s research on pure active ingredients and their usage in formulas with perfect skin affinity. This same quest led BIOTHERM HOMME biologists to create ULTRA CONFORT. They were inspired by the capacity of Cashmere to protect while feeling extremely light and incomparably soft on the skin. But how can the feel of Cashmere be recreated in a skin care product? BIOTHERM HOMME biologists met the challenge by designing a unique texture, rich in optimally-dosed, concentrated active ingredients such as Pure Extract of Thermal Plankton, pure oils, ceramides and Restructurine.

►Comfort and suppleness for 24-hour moisturization

To respond to the problem of tightness that appears immediately after shaving, BIOTHERM HOMME developed technology for ULTRA CONFORT which includes carefully-dosed pure botanical oils (corn, rice bran, passion flower and apricot kernel) rich in essential fatty acids (Omega 3 and 6) to soften the
epidermis and provide the nutrients the skin needs for balance as well as the nutrients needed to restore its “barrier” function.
These Bio-lipids, similar in structure to those naturally found in the skin, are easily assimilated. They nourish, stimulate and soften but, unlike heavy creams, leave no greasy feel on the skin.
The ULTRA CONFORT formula also contains soothing Pure Extract of Thermal Plankton, Biotherm’s flagship ingredient. Hydrating agents (amino acids and glycerin) help prevent dehydration by stabilizing water content near skin cells while providing 24-hour continuous moisturization.

►Protection from aggression

Also included in the ULTRA CONFORT formula are Restructurine, a brand new active botanical ingredient, and Tri-ceramides (ceramides 2, 3 and 5 and cholesterol), essential components in intercellular cement, to simulate synthesis of epidermal lipids and to strengthen the skin’s barrier function.

►The unprecedented, amazingly light sensation of ‘‘Cashmere’’

A revolutionary after-shave! Finally, a formula that provides the comfort of a balm and envelops the skin with an incredibly light texture as fine and soft as Cashmere. ULTRA CONFORT penetrates instantly for a sensation of extreme gentleness and comfort, with no greasy feel and respect for every skin type, even sensitive skin*. *Dermatology-tested. Allergy-tested. Alcohol-free. Colorant-free. “The origins of Thermal Plankton are what make it unique: Thermal Plankton provides the skin with the beneficial properties of mineral spring water. Its clinically proven effectiveness is evidenced by its multiple impact on cellular mechanisms. ULTRA CONFORT soothes the skin and reduces discomfort
and redness.”
Lucien Aubert, PhD in Biology, Director, Biotherm Research Laboratory. Measure of the soothing effects of ULTRA CONFORT on irritation caused by shaving (hand razor).

►PROVEN “CASHMERE” EFFECTIVENESS: COMFORT, PROTECTION AND
SUPPLENESS

Repaired and strengthened, the skin is better able to withstand the daily aggression of shaving and to avoid the risk of dehydration.
Only 30 minutes after application, the skin is better hydrated for 24-hour non-stop moisturization*.
*In vivo clinical study conducted with a corneometer. 30 subjects between the ages of 20 and 61. Percentage change.
Immediate comfort
Immediately soothes irritation, tightness, redness and razor burn. The skin feels serene again—fresh, supple and soft—while it stays comfortable all day long and moisturized for 24 full hours.
Protection every day
Ideally soothed and moisturized, the skin is stronger, more resistant to external aggression and better prepared for future shaves.
Pleasant sensations
The balm texture melts on contact with the skin, penetrates immediately and leaves no unattractive sheen on the face. Both refreshing and calming, the fragrance adds to the enjoyment and makes shaving a moment of pleasant relaxation.
Instruction: Every morning after shaving apply a small amount of the product to clean skin.
Presentation: 75 ml pump-flacon.

►MEN LOVE IT

ULTRA CONFORT instantly relieves the sensation of tightness caused by shaving 90%
Skin is soothed 89%
Redness is reduced and burning sensations are alleviated after shaving 81%
Skin irritation caused by shaving is lessened 89%
Every day*
The skin’s protective barrier function appears strengthened 88%
The skin is protected 88%
The skin is less sensitive 88%
The skin appears repaired from the aggression of shaving 82%
ULTRA CONFORT makes the skin less sensitive to the aggression of shaving 81%
The skin feels comfortable all day long 88%
*Biotherm study conducted in Germany with 120